Another standout: “We wanted to look at the differences between how people invest, whether they are in red states, blue states or swing states,” Sperling said. “We thought there’d be a big difference in how people deploy their capital.”
Stash used portfolio data from 805,558 users, comparing the largest portfolio allocations, on average, of investors in blue and red states, according to whether the state was carried by Democrats or Republicans in the 2004, 2008, 2012 and 2016 presidential elections.
Stash also looked at the political leaning of states, but not party affiliations for individual investors.
But there wasn’t much contrast. “Red state voters invested a little more heavily in [the ETF] Corporate Cannabis, which was a surprise,” Sperling said. But overall, people invested relatively similarly.
Voters do seem to have a very local hometown bias. “We didn’t expect all those states to be loyal to the industries that have their headquarters there,” Sperling said.
Home Depot drew an outsized percentage of investment dollars in Georgia. Walmart is a popular buy in Arkansas, as are Altria in Virginia and Starbucks in Washington state. Strangely, Sperling says, Snapchat is popular in North Dakota. The map below shows how investor dollars in each state flow most heavily to companies with headquarters in that state.